2011年03月23日

◎課程簡介(目標與概述)

本課程是以介紹產業現況及市場結構的理論模型與賽局理論為主，其授課內容包含非合作的市場結構(如獨佔市場，多種雙佔市場結構)、廠商的進入障礙、進入嚇阻、購併行為、研發投資、產品創新、專利、廣告、品質選擇、非單一訂價等議題。另外，也會應用日常生活的實例，讓學生知道如何將所學應用到產業市場現況，而可以大大提升學生的學習興趣。上課採取投影片的方式。

The course consists of micro-economic and game-theoretic analyses of market structure and performance of industries. We start with the analysis of a wide variety of noncompetitive market structures (such as the monopoly, various types of oligopolies competing according to Cournot, Bertrand, sequential moves, and location) in markets for homogeneous and differentiated products. The course proceeds with the analysis of entry barriers , entry deterrence and mergers. This course also addresses technology issues, such as innovation, research and development, and the effect of the patent system. The last part is devoted to a wide variety of marketing and pricing techniques, such as advertising, quality, durability, two-part tariffs, nonuniform pricing, bundling and tying, and dealerships.
　

◎授課內容：

Chapter 1. Introduction
1.1 The Study of Industrial Organization
1.2 Law and Economics
1.3 Industrial Organization and International Trade
1.4 References
Chapter 2. Basic Concepts in Noncooperative Game Theory
2.1 Normal Form Games
2.2 Extensive Form Games
2.3 Repeated Games
2.4 Appendix: Games with Mixed Actions
2.5 Appendix: Games with Imperfect Information
2.6 Exercises
2.7 References
Chapter 5. The Monopoly
5.1 The Monopoly's Profit-Maximization Problem
5.2 Monopoly and Social Welfare
5.3 Discriminating Monopoly
5.4 The Cartel and the Multiplant Monopoly
5.5 Durable-Goods Monopolies
5.6 Appendix: The Legal Approach
5.7 Exercises
5.8 References
Chapter 6. Markets for Homogeneous Products
6.1 Cournot Market Structure
6.2 Sequential Moves
6.3 Bertrand Market Structure
6.4 Cournot versus Bertrand
6.5 Self-Enforcing Collusion
6.6 International Trade in Homogeneous Products
6.7 Appendix: Cournot with Heterogeneous Firms
6.8 Exercises
6.9 References
Chapter 7. Markets for Differentiated Products
7.1 Two Differentiated Products
7.2 Monopolistic Competition in Differentiated Products
7.3 "Location" Models
7.4 Appendix: Inverting Demand Systems
7.5 Appendix: Equilibrium in the Linear City
7.6 Exercises
7.7 References
Chapter 8. Concentration, Mergers, and Entry Barriers
8.1 Concentration Measures
8.2 Mergers
8.3 Entry Barriers
8.4 Entry Deterrence
8.5 Contestable Markets
8.6 Appendix: Merger and Antitrust Law

8.7 Appendix: Entry Deterrence and Antitrust Law
8.8 Exercises
8.9 ReferencesPART III: TECHNOLOGY AND MARKET STRUCTURE
Chapter 9. Research and Development
9.1 Classifications of Process Innovation
9.2 Innovation Race
9.3 Cooperation in R&D
9.4 Patents
9.5 Licensing an Innovation
9.6 Governments and International R&D Races
9.7 Appendix: Patent Law
9.8 Appendix: Legal Approach to R&D Joint Ventures
9.9 Mathematical Appendix
9.10 Exercises
9.11 References
Chapter 13. Pricing Tactics: Two-Part Tariff and Peak-Load Pricing
13.1 Two-Part Tariff
13.2 Nonuniform Pricing
13.3 Peak-Load Pricing
13.4 Can Firms "Control" the Seasons?
13.5 Exercises
13.6 References
Chapter 14. Marketing Tactics: Bundling, Upgrading, and Dealerships
14.1 Bundling and Tying
14.2 Killing Off Markets for Used Textbooks
14.3 Dealerships
14.4 Appendix: The Legal Approach to Tying
14.5 Appendix: Legal Approach to Vertical Restraints
14.6 Exercises
14.7 References
　

◎授課方式:Powerpoint
　

◎評分方式:

Classroom Participation 30 percent
The project (with a presentation) 30 percent
Final exam 40 percent
　

◎上課用書:

主要教科書：Shy, Oz. Industrial Organization: Theory and Applications, The MIT Press, 1996.
　

參考書目:

1. Tirole, Jean. The theory of industrial organization , Cambridge, Mass. : MIT Press, 1988.
2. Recent Journal Paper or Working Paper.
　

◎其他備註:

課程相關英文單字:
game-theoretic, multiplant monopoly, monopoly, Cournot, Bertrand, sequential moves, location, homogeneous and
differentiated products, horizontal merger, Vertical merger, entry barriers, Contestable markets, entry deterrence and mergers, innovation, research and development, patent system, advertising, quality, durability, two-part tariffs, nonuniform pricing, bundling and tying, cooperation in R&D, concentration measures, compatibility, process Innovation, innovation race, licensing, peak-load pricing, self-enforcing collusion, and dealerships.
　

◎課程需求:

要報告:報告形式包含摘要,研究動機,研究目的,研究方法,模型設定,分析結果,心得
　

要考試:申論題:授課文章的內容(研究動機,研究目的,研究方法,模型設定,分析結果)
　

要分組討論:小組討論:依照每週上課的文章內容進行討論
　

◎其他需求:

(1)自行到學校的『課業輔導系統』下載每週的課程教材。
(2)每週都有指定研讀資料，請同學事先預習。
(3)請勿遲到、請把手機關無聲。
(4)上課點名與平常表現:占總成績30%